Why doesn’t Alinor want to sell Vitariz rice milk in more countries?

new vitariz rice milk branding

This blog owner is quite puzzled.

Every week I receive several inquiries from desperate non-dairy milk consumers who got hooked to Vitariz rice-almond milk and relocated and can’t find their beloved brand in their new location. I forward these to export@alinor.it and never get a reply.

That might be understandable. As a manufacturer, based on an old school family agriculture business, Alinor might not have the business tools and wisdom to deal with the huge growth in demand for both their and their competitors’ products. They can’t act upon every whim or outcry from a specific consumer in the US, Australia, South Africa, Cyprus or China.

But even more puzzling is the fact this website gets inquiries from big time importers and distributors every week, asking for price quotes and terms to exclusively import Vitariz brand products to their market. And yes, even those inquiries are met with a complete disregard by Alinor, specifically one Mrs. Paola.

What could be the reasoning behind this behavior by Alinor?

I’ve discussed this with several of my colleagues. You see, I have been working in digital marketing for over 12 years now, both for B2B and B2C global brands, so for us marketeers, such leads as described above are priceless. Here were some of the theories they came up with:

  • They are afraid I’m scamming them – this one might be justified given the nature of the web, however I never requested anything upfront for the amazing leads I was willing to deliver them.
  • The Vitariz brand is old and their trying to move on from it – this can be quite evident when you look at their Instagram profile . But why would they? based on the traffic I get to this blog and Google search trends, the Vitariz rice milk brand is alive and kicking, and is very much coveted in high grossing markets.
  • The Italian mentality – this might be a little bit unfair, but basically even my Italian colleagues explained to me that Italian businesses operate differently. They want to go home at 16:00, sip a nice macchiato and will not aggressively pursue every chance to grow the business, especially if it requires them to work harder.

The future of Vitariz rice milk blog

Whatever the reason may be, it’s been 7 years here at Vitariz.com and Alinor hasn’t both its potential as a brand website and the risk of having it available on the open market. I have already entertained offers from The Bridge, Alpro, Rice Dream, & Oatley to sell this domain and the reason I haven’t done so yet is my love for Vitariz milk and the hope that one day it could bring some value to the people who make it.

P.S, I’ve lately learned that the food distribution giant, Diplomat Global (covering 5 countries and 125 global brands such as Kellogg’s, Heinz, Milka, Pringles) is looking to make a major move and add Vitariz rice milk products to its portfolio (and bypassing the current and terrible naturafood company in Israel) so that might be some good news to the consumers in the countries Diplomat deals with.

Rice Milk Private Label by Vitariz

Vitariz rice milk private label offer

Are you an importer or large distributor of health food products? own you own chain of health food stores? Grow your success with our world class line of rice milk products, with your own brand and label!

Why chose our non-dairy rice milk beverages?

It is no secret Vitariz is one of the world’s leading and most popular rice milk drinks with over 300 million weekly consumer worldwide. With our production expertise and your marketing knowledge there’s a great opportunity teaming up to create your own brand of delicious, healthy non-dairy rice milk in various flavors and packaging.

Want to learn more?

Contact us today to discuss private label prices and special offers.

Vitariz Rice Milk Fans Worldwide

vitariz rice milk

Here is some of the latest fan mail we received from Vitariz rice milk lovers from all across the world.

First, people who are lucky enough to find Vitariz in stores nearby

I love this rice almond milk and I think many others would too! I know it could help a lot of people stop drinking cow milk.

Ladina, Malaga, ES

I have never been a latte coffee drinker, but since the day I discovered Vitariz almond rice milk I became addicted! I just love my cappuccinos with Vitariz!.

Everett, Birmingham, UK

I have tried all other brands- Alpro, Rice dream, The bridge, Isola…but always come back to Vitariz, it just tastes better!

Dorit, Binyamina, IL
Vitariz rice milk fan drinking coffee
One of our Vitariz rice milk fans

Here are some unfortunate folks stuck without a supplier )-:

 Hello I would like to buy some of your tasty Vitariz rice milk, could you please let me know where can I get them in Nederland? Thank you !

Kris, Nijmegen, NL

Hi, I’m addicted to your almond milk and I recently moved to Cyprus and I can not find it in a store. Do you market to Cyprus?

Jennie, Limassol, CY

Where can I find Vitariz almond flavor rice milk in the United States? Thank you!

Guy, Massachusetts, US


I’m living in Melbourne and I can’t find the Rice Almond milk or any of your milk. Do you guys sell it in Australia? or Melbourne? Thank you.

Maya, Victoria, AU

Have a Vitariz story to share with us as well?

Write to info@vitariz.com and we’d happily listen!

More than rice almond milk

Vitariz rice almond milk products

How about our other rice milk products?

You probably got to this website because of the rice almond milk flavor, haven’t you?!

Made of 100% organic Italian rice, it is in a league of its own among non-dairy milk products. Vitariz beverages are a delicious choice for anyone, especially for vegans and vegetarians that care about their own health and the environment.

Vitariz offers no less than a total of 7 different flavors and a total of 13 different none-dairy milk products for your family to enjoy. Try all tastes and choose your favorite one!

1000ml pack flavors

  • Natural flavor rice milk
  • Calcium enriched rice milk
  • Almond flavor (our top-seller!)
  • Hazelnut – a twist of nuttiness!
  • Cocoa – for a tasty treat kids love
  • Coconut – the exotic flavor

200ml pack flavors

  • Natural flavor rice milk
  • Almond flavor (your savior to-go)
  • Tumeric flavor – A curcuma health blast!
Vitariz rice almond milk products
Vitariz rice milk product family

Why choose Vitariz rice almond milk?

All the above are cholesterol-free (important for a healthy cardiovascular system) and low in salt. Naturally, rice is gluten-free so that is also very helpful for many people who are sensitive. Vitariz replaces regular cow’s milk in all of its popular uses: Adding it to coffee or tea, pouring it on cereals, blending it in healthy shakes, using it for cooking oatmeal and other health food recipes … and of course, there is nothing better than a nice fresh glass of nutritious Vitariz milk!

Cooking with Vitariz rice milk

When it comes to cooking with none-dairy rice milk, we’ve provided our customers with 2 natural flavored variations of our rice milk. The rice bechamel and rice cuisine products. Perfect for pasta dishes, stir fried vegetarian dishes and more!

Last but not least, our popular Cocoa and Vanilla flavored rice desserts. A healthy and delicious lactose free desert option for all ages!

Delicious Oatmeal

vitariz rice milk recipe

This one is really easy…

You can use oats if you’d like, in theory they are gluten free. Why in theory? that’s because most of the commercial brands you’ll find are susceptible to contamination. They share assembly lines with gluten rich products such as wheat etc and the result is you get oats with traces of gluten from other sources. So if it’s just a diet thing, no worries. But if you or your child is really sensitive you should seek pure organic oats only for this recipe!

Ingredients for yummy almond rice mil oatmeal:


1/2 cup oats *

1 cup Vitariz rice almond milk

1 tablespoon date honey or maple syrup (or both for extra rich sweet flavour!)

dash of cinnamon

Teaspoon of almond paste

Extras for energy and nutrition boost – Chia seeds, Maca root powder and any other ingredient that seems to blend in nicely.


I like to first add 1/2 of the Vitariz almond rice milk and and slowly stir the oats and the rest of the recipe. By letting it simmer but not fully boil you get the desired emulsion effect that will make the texture perfect.

Overall process shouldn’t take more than 2 minutes! This makes it the perfect breakfast winter meal.

You can reheat leftovers after storing them in the fridge up ’till Two days by simply adding a few more spoons of Vitariz rice milk and cooking it again.

* I recommend also trying this with Millet though cooking time is longer.

Vegan Ice cream based on Vitariz Milk

vitariz rice almond milk ice cream

Okay not technically Ice cream but somewhere between a Sorbet and A smoothie, without all of the guilt and trash that goes into the original grown up baby food.


1 cup Vitariz rice almond milk

1/2 cup coconut cream

1 subject flavor – can be a cup of fresh/frozen tropical fruit like Mango/Pineapple or you can go a different route with a wholesome spread such as natural organic peanut butter (4 table spoons) or Tahini (3 table spoons) or even organic quality cocoa powder (4 tea spoons, you’ll need to sweeten a bit more for this to work).

Something to sweeten it (just a bit) – Maple (real, not syrup!), Date honey. Also works great with Agave syrup. When using a liquid sweetener it is advised to subtract the amount from the other liquids (rice milk).

1 table spoon of surprises and extras – depending on flavor can add chopped slightly roasted peanuts, coconut flakes, berries, Chia seeds etc.

Use blender to mix everything until smooth, except for the extras (stir them in later)

Place in freezer and take it out to be mixed again twice more in the next 24 hours. You can use a muffin silicone tray or ice cube trays.

Obviously an Ice cream machine would get the best results in terms of texture but even without one you can let it thaw for a few minutes before serving.


Is there Vitariz Rice Almond Milk in the US at all?

Order rice almond milk

When we were visiting the family last summer, mainly PA, NJ and NY I couldn’t find my favorite non dairy milk anywhere. There were so many other alternatives that I figured I’m bound to find something decent. After trying out almost everything “Whole Foods” had to offer I was surprised they were all sub-par. Funny thing is that only whatever kind WaWa was serving was actually the least worse kind.

Getting Vitariz almond rice milk to US health food markets

So here’s an open call to all of my US (and let’s throw in Canada while we at it) friends. Please comment where the heck you find your yummy vitariz rice almond milk at? is it online or a physical store? hopefully we can build an index together so other people can find too. Please also specify price and if there’s a special deal on a 10 unit box, variations of flavor etc.

Are you a health food importer yourself? great, please contact us here and we’ll try to work out a plan together.

I buy mine in various locations, as the village I live at (Pardes Hana Karkur) is kind of the holy center of vegan life in Israel, and the competition brings the price down to about 2.85$ per unit!

Double Earl Grey Vitariz Latte

Vegan rice almond milk Latte Tea Recipe

This one is courtesy of the “First Mess” one of the most incredible blogs I’ve ever encountered (you should check it out!)


  • 4 teaspoons loose leaf earl grey tea (or 2 full teabags)
  • 12 ounces boiling water
  • sweetener, to taste (maple, honey, stevia, coconut sugar)
  • 12 ounces Vitariz rice almond milk
  • 1 ½ teaspoons coconut oil
  • ¼ teaspoon vanilla powder (optional)
  • ½ teaspoon vanilla extract
  • 1 drop essential oil (could be Bergamot or something else you like and is safe to drink)

Select 2 large cups. Divide the tea in half and place in tea strainers/DIY tea bags. Set the tea strainers/bags in the cups and pour 6 ounces of the boiling water into each one. Let the tea steep for about 4 minutes. Discard the bags and sweeten the tea if you’d like.

Gently bring the milk to a simmer in a small saucepan over medium heat. While it’s coming up to a simmer, add the following to an upright blender: the coconut oil, vanilla powder, vanilla extract, and essential oil (Make sure you only put 1 drop as it’s not advisable to ingest more than that). This recipe works great with other Vitariz rice milk flavors as well!

Pour the warm milk into the blender. Put the lid on and slowly bring the speed of the blender up to high for about 15 seconds. Divide the frothy, fragrant milk among the two cups and enjoy immediately.

How it all started

Coffee Latte Vitariz rice almond milk

I think it was 7 years ago. I was in a vegan shopping frenzy spending all my time and money on culinary expeditions in various markets in our area (which is known to be one of the world’s most condensed  vegan culture regions both consumer and producer wise). My biggest problem was non dairy milk. It seemed that every time I found something decent then it was mysteriously out of stock a week later. What didn’t I try? Rice, Spelt, Oat, Almond, Coconut.

Then I saw this new product on one of the shelves – a Vitariz “Rice Almond Milk”. I was curious and had to give a try. I went home and brewed a fresh macchinetta.

Poured some of the Vitariz, room temp, no sugar, added a little sprinkle of Cinnamon. Sip…


I never tasted such a delicious cup of coffee.

This was a revelation, and the beginning of a long friendship. Soon I saw it everywhere, and my initial fears that it will vanish like past products were disproved.

In this modest blog I will share some of the miraculous uses I found over the years for this wonderful product!